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The easiest way that I have found to increase targeted website traffic
is to focus each page of my website on a specific niche in the market.
This really all begins with each page title I select.
Imagine for a moment here that my business involves country style decorations
for the home. I am currently working on optimizing a page which includes
various wall decorations.
My first thought is to work from the key phrase wall decorations.
In this scenario though, the phrase wall decorations is a very general
category, rather than a specific niche. It can cover a wide spectrum of
themes that have nothing to do with the products I am marketing on this
page. Remember that we are not just looking to increase our website traffic.
We are looking to increase TARGETED website traffic.
The quickest route to increase sales to this page is to increase the traffic
from people who look specifically for what I sell. This means my page
needs a very specific focus.
To choose a title for this page, I must first consider who my target audience
is.
What type of person is looking for the products I sell?
What do these people have in common?
What type of home are they likely to be decorating?
What phrase would they use to search for the products I sell?
Now let's back up for a moment . . .
One of the best ways to find online financial success is to find something
that you love to do, something you are absolutely passionate about, and
then find a way to make a living doing it. If you are fortunate enough
to have chosen this route, you already have an excellent feel for your
target audience. You likely have a good idea what phrases your target
audience would look for because you know this topic like the back of your
hand. In this case, your primary challenge is only to make sure you do
not get hung up on "buzz phrases" that people in the industry
use, rather than those people actually shopping for your product.
What if I got into this specific business accidentally though?
Although I sell country style decorations, perhaps I decorate my home
in more of a modern contemporary style. This simply means I am going to
have to spend even more time studying my target audience to discover what
their wants and needs are.
In this case I would likely head to the library and start looking at every
magazine related to this topic to give me a very strong feel for my target
audience. I may also visit websites that focus on these themes to get
additional thoughts to work from. Once I know all this, it is easier to
begin to choose specific niches to select titles for my pages.
This is a very important part of the optimization process because it does
not matter which phrase you and I would use to search for this product.
It only matters which phrase our target audience would use to find these
products.
In the scenario described in this article, I may have discovered a few
things during my research. I likely found that the term country style
means different things to different target audiences. For some people,
this means the cutesy country style, such as ducks or roosters in a kitchen.
For others, this may mean more of a Southwest theme, along the lines of
Aztec Indians decor. There are also those people who see country decor
strictly in terms of a country western theme, such as cowboys and Indians.
Finally, there are those of us who see the term country to mean more of
a rustic theme, such as the decor found in a log cabin.
DO NOT ALLOW ALL THESE CHOICES TO OVERWHELM YOU!
The key to success here is NOT to figure out which of these themes you
can force your products to fit into, but rather which theme the products
in question fit into most naturally. Remember that we are ONLY discussing
the products on this one page.
Every page on your site needs a specific theme (niche). If the products
on the page you are looking at are too wide a range to select some sort
of theme, you likely are in a situation where the products need to be
broken down into categories.
Another thing I may have discovered during my research is that I may be
using a term that is not often used. For example, I may be saying decorations,
but find out that my target audience uses the term decor.
When I put everything I learned together, I may have decided that I sell
wall decorations that are more in the line with a rustic theme than anything
else.
Now, how do I go about selecting a title, based on what I have found?
At this point I begin using the keyword tools to find a phrase that will
work well with the information I have collected. I would likely begin
researching the following terms:
Rustic Decor
Rustic Country
Rustic Wall Decor
Rustic Country Decor
As I worked through each of these phrases, I promise you that I would
love the phrase Rustic Country Decor, but it is very unlikely that I would
use it for this scenario. Why? Because my page is much more specific.
My page markets rustic wall decor, not just general rustic decor. In fact,
I would likely select the phrase Rustic Wall Decor.
Does this mean I totally ignore the phrase Rustic Country Decor and that
I will not be using it? Not at all! Although I will not be using it for
this specific page, it would be a wonderful title for another page on
my site that displays a variety of decor, rather than just wall decor.
If my entire business surrounds Rustic Country Decor in one way or another,
it may even end up being the title of my home page.
HOWEVER, for right now I am only focused on this specific page, so I will
simply jot this phrase down on a running list of ideas that I come across
as I am working.
When you use this method to select your page titles, it will surprise
you how often you end up somewhere entirely different from where you started.
If the result is a title that fits naturally with the primary topic (niche)
of the page, you will know you have selected a good starting point from
which you can increase targeted website traffic.
