Of 290 million Internet users worldwide, 80% use search engines to find what they’re looking for. That’s 10 million in Australia alone!

 

And a huge amount of credibility comes with a highly ranked online presence.

 

Search engine optimisation (SEO) is all about increasing the number of visitors to a website, by ranking high in the search results of a search engine.

 

Why? Because the higher a site ranks, the greater the chance that the site will be visited. SEO is essential for directing more traffic to any website.