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The most well-known individuality point for any business is its logo. It appears on approximately all printed materials. The quality of a logo can tell the consumer how much their image (and customer opinion) means to that company. The effectiveness of a logo can help sell whatever product or service that the company offers. Also, the beauty of a logo is something that the company can be proud of and Branding is the most important aspect of a company’s marketing strategy and should be heavily considered. Companies that took their branding lightly during their inception may suffer in the long run.
There are four principles that make for a great logo design. A great
logo must:
• follow solid basic design principles
• be functional
• represent the company
• be unique
A Great Logo Must Follow Basic Design Principles
The logo must be soundly designed and look good. The aesthetic appeal of a logo, or any piece of art or design, is subjective and relative to a person’s mood when they view the logo. However, there are fundamentals of design that must be followed to ensure that a logo will appeal to anyone. The fundamentals include, but are not limited to space, color, form, consistency, and clarity. It is recommended that a design professional have some influence on your logo, whether it be redesign or touching up, to ensure basic design principles are followed. What may result otherwise is a logo that looks like a third grader designed it.
A Great Logo Must Be Functional
Logos are the most important marketing pieces for a company because it must represent that company in many different contexts and still get the message across. A logo may be seen on the web, in a brochure, on a t-shirt, or on glassware. It could be used on dark backgrounds, on light backgrounds, on textured surfaces, or could be used in various sizes like on an awning or on a postcard. A major indication of a poorly designed logo is graphic effects that can be added in Photoshop like 3D embossing, shadows, glares, or photo imagery. It's important to know that simplicity does not mean that the logo is missing anything. In fact, to aid in functionality, the logo must be simple.
A great logo must have the ability to be printed or used in all of the contexts mentioned above and still represent the company effectively. A few things that are important when talking about functionality are the simplicity, scalability, color, and depth. It’s important to the functionality of a logo that it’s not too intricate and that it doesn’t incorporate things like gradients or shadows as integral parts of the design. When the logo is reduced in size or placed on a loud background, it should retain its integrity. In addition, the logo should allow for two color presentation, such as black on white, as it would be on a t-shirt.
A logo needs to represent the company it serves. This means that the style must be easily identified with the industry/product/service and must give a clear picture of what is being marketed. If a company is selling auto parts, a delicate script font would not capture the essence of the company. A suitable font would be bold and sturdy-looking. A logo sets the tone for the company.
A Great Logo Must Be Unique
The ability to stand out against the crowd. A unique logo will also tend to be one that stands the test of time. Cookie-cutter logos that bank on trends of the day will look dated and need to be replaced after the trend dies off. Many logos out there have aspects of a few of these principles, but only the great logos have all of them.
Here are some points that need to be kept in mind while creating a suitable
logo for any company:
- First step to choose an appropriate logo is, have a look on competitors’
logo already present in the market, and then think how to make your logo
different and more attractive from the other competitors.
- The logo should have complete news in it, so that through this logo
one company should easily explain to the costumers about their uniqueness.-
A logo is not only present on the products in the printed form, but it
is also used on business card, letter pads even on the media of transportation
used for the transportation of the product of the company. Thus, the logo
should be very neat and clean.
- Try to use proper color combination in the logo so that it is easily
visible to the customers.
- Use of clip art is not beneficial so to get the best logo one should
avoid this tactic.
- A company’s name might be characterized for the creative completion
of a logo because company’s name influences its logo design.
A company’s logo should be designed in such a way that a single look of it demonstrates the company’s goodness and uniqueness in market. This help one company to get a good position in the market but also in customers minds.
Do I Really Need a Professionally Designed Logo?
Think of the money you spend promoting your company. A professionally designed logo is a one-time expense that will reap benefits for your business for years to come. Your visual ambassador has exactly four seconds to answer questions like: Who are you? Can I trust you? Do I want to do business with you? Great design not only speaks to the head, it speaks to the heart; it is a visual voice that is both rational and emotional. If your logo does not truly represent your company, then you are spending money to project the wrong image. Having your logo professionally designed will ensure you are sending the right message to potential customers.
Tips for Successful Design
1) Develop an emotional tie between your product & service
and your desired customer.
2) Focus that message so the customer distinctly knows how you are different
from anyone else.
3) Carry that image through to every place that you and your customer
have contact.
