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· 1st Design
· Neonic Signs
· PDF Inc
· Garage Media
· Print Legend
· Signs 360
· Monogelato
There are 4 ways people will find your web site:
- direct promotion of the site address
- using a Search Engine
- via a paid search engine placement
- referred from another site 'linking'
Advertise your web address
This is a direct method assuming you have the exposure via traditional
means, mainly corporate livery (stationery), advertising, or links from
a site that has a good quality of traffic. If your advertising doesn't
have much reach, in other words you don't have a significant advertising
budget, you will have to rely on users finding your site via a search
engine.
Search Engines
If users don't know your address they will need to find you through
a Search Engine. The biggest is Goggle with a whopping 72% of all web
searches in Australia, then Yahoo and Ninemsn, a range of others exist
but, frankly they don't count. Search engines use a bunch of different
criteria to rate your site in terms of ranking [where it appears in the
results], it also depends on how appropriate your site is to a users search.
Paid listings
Paid listings can work as an ongoing tool or as an interim method
of generating momentum and hits for your site.
Sponsored Links
This is a question of Return on Investment as depending on the
popularity of the market segment it can cost some serious money.
Unless you are planning on making very good money from, or as a direct
result of your web site, it would be hard to justify.
Google Adwords [pay per click]
This is a smart idea, where a simple text based ads appears on
the right of the page when you do a search. The best thing here is you
only pay for the users who click on the link to go to your site, although
getting them to work efficiently is the trick. We have had to spend some
time understanding how to make these work for our clients.
Spider found. Online banner Advertising
Search engines have 'Spiders', yes you heard right, that search
or crawl the web classifying and rating web site for users searching on
a topic. This is how you end up finding the site you are looking for (and
many you aren't), when you type in a word or phrase and hit 'search'.
Unfortunately, each Search Engine has a different method of classifying
sites. This means web design companies must be committed to learning and
evolving with technology to ensure your site 'rates' consistently well.
Considerations include the technology used to develop the site, the way
the 'code' is written, and how the content of the site is written and
referenced.
